From Build vs. Buy, to Buy to Build.
Let's look into MACH Alliance, Composable Architectures, & Digital Experiences - and figure out if buy to build is the new standard in enterprise software for digital experiences.
Ronak Ganatra
Launching a Developer Marketing Community
There aren't many communities or resources for marketing to developers. So I tried to co-setup a community for developer marketing (B2D).
Developer Marketing Resources
A living document of (sometimes pretty unstructured and often off-on-a-tangent) hand-picked resources for marketers who're marketing to developers (B2D).
Creating Build Your DXP
Build Your DXP is a community-curated catalog of APIs and microservices that come together to create powerful experience architectures.
Free Marketing Resources
All my marketing bookmarks are public on my awesome-marketing repo on GitHub, and hope you find something useful there.