Hello, it's nice to meet you!
I'm Ronak. I'm a sustainable growth and marketing lover who's a fan of over-engineering things. I'm the VP of Marketing at GraphCMS, working on some great projects with an incredible team. I'm also the co-creator of BuildYourDXP, and building a Developer Marketing community with Seb Agudelo.
I'm passionate about DXPs, composable experience architectures, content strategy, developer marketing, and sustainable growth. You can connect with me on Twitter or LinkedIn.
Work
I'm currently the VP of Marketing at GraphCMS - A GraphQL-Native Headless CMS (slash Content API slash Content API Gateway slash Hosted Backend slash Content Database slash Backend as a Service slash other words and interpretations). I spend most of my time working on fun projects around SEO, Content, and Marketing Strategy. I'm having a blast getting more technical with my marketing and learning all about developer communities, APIs, and Content Federation.
Here's what I've been doing:
| 2019 - Now | GraphCMS, VP of Marketing |
| 2016 - 2019 | ZenMate, Head of Marketing & Growth |
| 2015 - 2016 | Safari, Head of Marketing & Growth |
| 2014 - 2015 | Omnitripper, Co-Founder |
| 2013 - 2015 | Carlson Rezidor, Global Sales & Marketing Specialist |
| 2009 - 2013 | Four Seasons, Various Management Trainings |
Side Projects
Here's some other fun stuff I'm working on and/or maintaining.
- Developer Marketing Community: A community of marketers in developer-tooling. Request an invite!
- Build Your DXP: A community-curated catalog of APIs used to build DXPs.
- Awesome Marketing: A living document of marketing resources.
- Awesome Developer Marketing: A living document of developer marketing (B2D) resources.
- Developers Hate Marketing (WIP): A book on developer marketing.
- Marketing Resources (WIP): 250+ curated resources for marketers.
Talks
Selected talks from podcasts, events, and conferences.
- B2B Better: Catching up with Jason Bradwell on his podcast to talk about developer marketing.
- Decoupled Days, 2021: Speaking about Constant Business Innovation with Composable Architectures.
- Geekle eCommerce Tech Summit, 2021: Driving Business Innovation in eCommerce with Composable MACH architectures.
- Netguru Disruption Forum, 2021: Speaking about driving Business Innovation in eCommerce and Retail with Composable Architectures.
- Developer Marketing Summit, 2021: Joining Adam Sturrock, Breann Harper, and Keith Brooks on a panel discussing Marketing APIs to a Technical Audience.
Rapid Fire
Here are 6 things worth knowing about me.
- My favorite unmeasurable(-ish) metric is Time-to-Value. My favorite measurable metric is Lifetime Value (LTV).
- I love SEO and content. I equally dislike overusing spammy ads, unnecessary tracking, and shady email marketing practices.
- I hate buzzwords like gamechanger, growth "hacking", disruptive, and those rocket/muscle emojis.
- My favorite qualities in marketers are curiosity, data-inspiredness, empathy, involvement, and knowing when to admit defeat.
- 3 books that I often recommend to most people are Hit Refresh by Satya Nadella, Essentialism by Greg McKeown, and Crossing the Chasm by Geoffrey Moore.
- I usually only travel for food, and I can't get sick of seafood. This is why I'll happily retire somewhere in Italy, Greece, or Portugal one day.
Planning a trip to any of the places below and looking for any recommendations on what to eat? Let me know!